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Contact UsDigital Book Pricing Page
You can choose between two royalty options for each of your Digital Books, also called eBooks: the 35% royalty option and the 70% royalty option. The details for each option are described below.
1. Royalties
*70% Royalty in Brazil, Japan, Mexico, and India. Digital Books enrolled in KDP Select will be eligible to earn 70% royalty for sales to customers in Brazil, Japan, Mexico, and India. The List Price you set for Brazil, Japan, Mexico, and India must also meet the 70% List Price requirements for sales to customers in Brazil, Japan, Mexico, and India. If your Digital Book is not enrolled in KDP Select or you do not meet the 70% List Price requirements, you will earn 35% royalty.
2. Royalty Calculation Examples
• U.S. Dollar VAT Inclusive List Price = $0.99.
• We aren't matching a free promotion on another sales channel.
• Your Royalty per sale to a customer whose applicable VAT rate is 0%:
0.35 x ($0.99 - $0.00) = $0.35
Royalty Rate x (List Price – applicable VAT) = Royalty
• Your Royalty per sale to a customer whose applicable VAT rate is 20%: 0.35 x ($0.99 - $0.165) = $0.29
Royalty Rate x (List Price – applicable VAT) = Royalty
Applicable VAT calculation (VAT rate/(1 + VAT rate) x VAT Inclusive List Price): 20/120 x $0.99 = $0.165
In this example, we deduct $0.165 for taxes, equal to 20% of the tax-exclusive sale price. Effective January 1, 2015, when we sell a Digital Book to an EU customer, the price includes value-added tax at the rate applicable to that customer based on their country of residence. As of May 1, 2020, the UK VAT rate applicable to eBooks is 0%. Tax rates for sales in other countries vary.
ii. Example:
• Same as above but we're matching a free promotion on another sales channel.
• Your Royalty is zero.
- German Euro VAT Inclusive List Price = €2.99.
- German Delivery Costs = €0.12/MB
- Book's file size is 1 MB
- Applicable VAT in Germany is 7%
- We don't price-match your book.
- Your Royalty per sale to a German customer from Amazon.de is:
0.70 x (€2.99 - €0.20 - €0.12) = €1.87
Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty
Applicable VAT calculation (VAT rate/(1 + VAT rate) x VAT Inclusive List Price): 7/107 x €2.99 = €0.20
ii. Example:
• Same as above except we price-match your book to a competitor's tax-inclusive price of €2.59.
• Your royalty per sale to a German customer from Amazon.de is:
0.70 x (€2.59 - €0.17 - €0.12) = €1.61
Royalty Rate x (Amazon price - taxes - Delivery Costs) = Royalty
Applicable VAT calculation (VAT rate/(1 + VAT rate) x VAT Inclusive List Price): 7/107 x €2.59 = €0.17
• U.S. Dollar VAT Inclusive List Price = $1.99.
• U.S. Dollar VAT Inclusive Promotional List Price = $0.99.
• We aren't matching a free promotion on another sales channel.
• Your Royalty per sale to a customer whose applicable VAT rate is 0%:
0.35 x ($0.99 - $0.00) = $0.35
Royalty Rate x (List Price – applicable VAT) = Royalty
• Your Royalty per sale to a customer whose applicable VAT rate is 20%:
0.35 x ($0.99 - $0.165) = $0.29
Royalty Rate x (List Price – applicable VAT) = Royalty
Applicable VAT calculation (VAT rate/(1 + VAT rate) x VAT Inclusive List Price): 20/120 x $0.99 = $0.165
ii. Example:
• Same as above but we're matching a free promotion on another sales channel.
• Your Royalty is zero.
iii. Example:
• Same as above but book is listed as a Free Book Promotion through KDP Select.
• Your Royalty is zero.
• U.S. Dollar VAT Inclusive List Price = $5.99.
• U.S. Dollar VAT Inclusive Promotional List Price = $1.99.
• U.S. Delivery Costs = $0.15/MB
• Book's file size is 1 MB
• We aren't matching a free promotion on another sales channel.
• Your Royalty per sale to a customer whose applicable VAT rate is 0%:
0.70 x ($1.99 - $0.00 - $0.15) = $1.29
Royalty Rate x (Promotional List Price – Applicable VAT - Delivery Costs) = Royalty
• Your Royalty per sale to a customer whose applicable VAT rate is 20%:
0.70 x ($1.99 - $0.33 - $0.15) = $1.06
Royalty Rate x (List Price – Applicable VAT - Delivery Costs) = Royalty
Applicable VAT calculation (VAT rate/(1 + VAT rate) x VAT Inclusive List Price): 20/120 x $1.99 = $0.33
ii. Example:
• Same as above but we're matching a free promotion on another sales channel.
• Your Royalty is zero.
iii. Example:
• Same as above but book is listed as a Free Book Promotion through KDP Select.
• Your Royalty is zero.
3. Changing Your Royalty Options
If you would like to make changes to your Royalty options, just visit your Bookshelf. For information on timelines, including details on new publications and updates to published books, see our Help page.4. Setting Your List Price
If you choose the 70% Royalty Option, you must set and adjust your List Price so that it is at least 20% below the list price on Amazon for any physical edition of the Digital Book.5. Additional 70% Royalty Option Terms and Conditions
i. Book Eligibility: Books that consist primarily of public domain content are only eligible for the 35% Royalty Option.ii. Distribution Territory: If you select the 70% Royalty Option for a Digital Book, you must make it available to us for distribution in each territory for which you have appropriate distribution rights, and you must comply with any other restrictions or requirements we may provide from time to time for the 70% Royalty Option in the Program Policies.
iii. New Features: Any new feature incorporated into the Program will apply to all Digital Books distributed under the 70% Option even if we make the feature optional for other Digital Books.
iv. Non-Compliance: If at any time your Digital Book does not meet the requirements for the 70% Royalty Option, the Royalty for the Digital Book will be as provided in the 35% Royalty Option and we can adjust previously reported or paid Royalties based on the 35% Royalty Option.
6. Other Pricing Terms
i. Minimum and Maximum List Prices: To be accepted in the Program, Digital Books must have List Prices within the range of minimum and maximum List Prices indicated here.Note that if your Digital Book is eligible for the 70% royalty option, your Digital Book will earn 70% on each sale of the Digital Book at a Promotional List Price set under the Kindle MatchBook program (retired) or the Kindle Countdown Deals program regardless of whether the Promotional List Price is within the maximum and minimum list price requirements for the 70% royalty option.
ii. Price Matching Determinations : If you notify us through Contact Us (by selecting the topic Pricing & Royalties – Price Matching) that you believe we have made an error in price-matching your Digital Book, we will review the issue and make best efforts to correct the error, if any, going forward as soon as practicable.