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Digital Book Pricing Page

Last Updated: June 8, 2023

You can choose between two royalty options for each of your Digital Books, also called eBooks: the 35% royalty option and the 70% royalty option. The details for each option are described below.

1. Royalties

35% Royalty Option70% Royalty Option
A. Available Sales Territories If you choose this Royalty option for your Digital Book, it will apply to sales of your Digital Book to customers in any territory. If you choose this Royalty option for your Digital Book, it will apply to sales of your Digital Book to customers in the following Available Sales Territories:
  • Andorra
  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Brazil*
  • Canada
  • Egypt
  • France
  • Germany
  • Gibraltar
  • Guernsey
  • Hong Kong
  • India*
  • Ireland
  • Isle of Man
  • Italy
  • Japan*
  • Jersey
  • Jordan
  • Kingdom of Saudi Arabia
  • Kuwait
  • Lebanon
  • Liechtenstein
  • Luxembourg
  • Macao
  • Mexico*
  • Monaco
  • The Netherlands
  • New Zealand
  • Oman
  • Qatar
  • San Marino
  • Switzerland
  • Spain
  • Taiwan
  • Thailand
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vatican City

Your Royalty on sales to customers outside the Available Sales Territories will be as provided under the 35% Royalty Option (i.e., at the 35% Royalty Rate calculated as indicated for that Royalty option).
B. Royalty Rate 35% 70%
i. Royalty Calculation for List Price The 35% Royalty Rate times the Digital Book's List Price exclusive of VAT.

35% Royalty Rate x (List Price – applicable VAT) = Royalty

See Matching Competitor Prices below for exceptions.
The 70% Royalty Rate times the amount equal to the Digital Book's List Price, exclusive of VAT, less Delivery Costs, for sales to customers in the Available Sales Territories indicated above.

70% Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty

See Matching Competitor Prices below for exceptions.
ii. Royalty Calculation for Promotional List Price The 35% Royalty Rate times the Digital Book's Promotional List Price, exclusive of VAT, set under the Kindle MatchBook program (retired) or the Kindle Countdown Deals program.

35% Royalty Rate x (Promotional List Price – applicable VAT) = Royalty

See Matching Competitor Prices below for exceptions.
The 70% Royalty Rate times the amount equal to the Digital Book's Promotional List Price, exclusive of VAT, less Delivery Costs, for sales to customers in the Available Sales Territories indicated above.

If your Digital Book is eligible to earn the 70% Royalty Rate based on sales of the Digital Book at the List Price, the same 70% Royalty Rate will apply in calculating royalties based on sales of your Digital Book at a Promotional List Price set under the Kindle MatchBook program (retired) or the Kindle Countdown Deals program.

70% Royalty Rate x (Promotional List Price – applicable VAT - Delivery Costs) = Royalty

See Matching Competitor Prices below for exceptions.
C. Delivery Costs Not applicable - we don't deduct Delivery Costs when calculating your Royalties. Delivery Costs are equal to the number of megabytes we determine your Digital Book file contains, multiplied by the Delivery Cost rate listed below.
  • Amazon.com: US $0.15/MB
  • Amazon.ca: CAD $0.15/MB
  • Amazon.com.br: R$0.30/MB
  • Amazon.co.uk: UK £0.10/MB
  • Amazon.de: €0,12/MB
  • Amazon.fr: €0,12/MB
  • Amazon.es: €0,12/MB
  • Amazon.in: INR ₹7/MB
  • Amazon.it: €0,12/MB
  • Amazon.nl: €0,12/MB
  • Amazon.co.jp: ¥1/MB
  • Amazon.com.mx: MXN $1/MB
  • Amazon.com.au: AUD $0.15/MB

We will round file sizes up to the nearest kilobyte. The minimum Delivery Cost for a Digital Book will be US$0.01 for sales in US Dollars, INR₹1 for sales in Indian Rupees, CAD$0.01 for sales in CAD Dollars, £0.01 for sales in GB Pounds, ¥1 in JPY, R$0.01 for sales in Brazilian Reals, MXN$1 for sales in Mexican Pesos, AUD$0.01 for sales in Australian Dollars, and €0.01 for sales in Euros, regardless of file size. For sales in JPY, we will not deduct any Delivery Cost for books 10 MB or greater.
D. Matching Competitor Prices The price at which we sell your Digital Book may not be the same as your List Price. For instance, we might sell your Digital Book at a lower price to match a third party's price for a Digital or Physical edition of the book. Or, we might match Amazon's price for a Physical edition of the book.

Additionally, from time to time your book may be made available through other sales channels as part of a free promotion. It is important that Digital Books made available through the Program have promotions that are on par with free promotions of the same book in another sales channel. Therefore, if your Digital Book is available through another sales channel for free, we may also make it available for free. If we match a free promotion of your Digital Book somewhere else, your Royalty during that promotion will be zero. (Unlike under the 70% Royalty Option, if we match a price for your Digital Book that is above zero, it won't change the calculation of your Royalties indicated in B above.)
The price at which we sell your Digital Book may not be the same as your List Price. For instance, we might sell your Digital Book at a lower price to match a third party's price for a Digital or Physical edition of the book. Or, we might match Amazon's price for a Physical edition of the book.

If we price-match your Digital Book, your Royalty will be:

The Royalty Rate indicated above, multiplied by the price at which we sell the Digital Book, less taxes and Delivery Costs, for sales to customers in the Available Sales Territories.

Royalty Rate x (Amazon price - taxes and Delivery Costs) = Royalty

By "price-match" we mean where we sell the Digital Book in one or more of the Available Sales Territories at a price (net of taxes) that is below the List Price to match a third party's sales price for any Digital or Physical edition of the Digital Book, or to match our sales price for any Physical edition of the Digital Book, in any one of the Available Sales Territories.

If price-matching your Digital Book results in the Amazon price falling below the minimum 70% List Price requirement, you will earn 35% royalty.
E. Pre-Order Price Guarantee for KDP Pre-Orders If you lower the List Price of a Digital Book while it is available for pre-order, we will charge customers that pre-ordered that Digital Book before the price decrease the lower price. Your Royalty will be based on the actual price we charge customers as a result of our Pre-order Price Guarantee, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer. If you lower the List Price of a Digital Book while it is available for pre-order, we will charge customers that pre-ordered that Digital Book before the price decrease the lower price. Your Royalty will be based on the actual price we charge customers as a result of our Pre-order Price Guarantee, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer.

Royalty and Delivery Cost Calculation: When calculating delivery costs, we will round the cost to 2 decimal places for all currencies except JPY, which will be rounded to the whole number. We will also round to 2 decimal places, or to the whole number for JPY royalties, when calculating royalties.

*70% Royalty in Brazil, Japan, Mexico, and India. Digital Books enrolled in KDP Select will be eligible to earn 70% royalty for sales to customers in Brazil, Japan, Mexico, and India. The List Price you set for Brazil, Japan, Mexico, and India must also meet the 70% List Price requirements for sales to customers in Brazil, Japan, Mexico, and India. If your Digital Book is not enrolled in KDP Select or you do not meet the 70% List Price requirements, you will earn 35% royalty.



2. Royalty Calculation Examples

A. 35% Royalty Option
B. 70% Royalty Option
C. 35% Royalty Option for Promotional List Price
D. 70% Royalty Option for Promotional List Price




3. Changing Your Royalty Options

If you would like to make changes to your Royalty options, just visit your Bookshelf. For information on timelines, including details on new publications and updates to published books, see our Help page.



4. Setting Your List Price

If you choose the 70% Royalty Option, you must set and adjust your List Price so that it is at least 20% below the list price on Amazon for any physical edition of the Digital Book.



5. Additional 70% Royalty Option Terms and Conditions

i. Book Eligibility: Books that consist primarily of public domain content are only eligible for the 35% Royalty Option.

ii. Distribution Territory: If you select the 70% Royalty Option for a Digital Book, you must make it available to us for distribution in each territory for which you have appropriate distribution rights, and you must comply with any other restrictions or requirements we may provide from time to time for the 70% Royalty Option in the Program Policies.

iii. New Features: Any new feature incorporated into the Program will apply to all Digital Books distributed under the 70% Option even if we make the feature optional for other Digital Books.

iv. Non-Compliance: If at any time your Digital Book does not meet the requirements for the 70% Royalty Option, the Royalty for the Digital Book will be as provided in the 35% Royalty Option and we can adjust previously reported or paid Royalties based on the 35% Royalty Option.



6. Other Pricing Terms

i. Minimum and Maximum List Prices: To be accepted in the Program, Digital Books must have List Prices within the range of minimum and maximum List Prices indicated here.
Note that if your Digital Book is eligible for the 70% royalty option, your Digital Book will earn 70% on each sale of the Digital Book at a Promotional List Price set under the Kindle MatchBook program (retired) or the Kindle Countdown Deals program regardless of whether the Promotional List Price is within the maximum and minimum list price requirements for the 70% royalty option.


ii. Price Matching Determinations : If you notify us through Contact Us (by selecting the topic Pricing & Royalties – Price Matching) that you believe we have made an error in price-matching your Digital Book, we will review the issue and make best efforts to correct the error, if any, going forward as soon as practicable.


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